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VIP NANNIES INC. · SINCE 2006
Newborn Care Specialists & Postpartum Doula
Trusted overnight and early-infant care, from the very first night home.
VIP Nannies Inc. is an award-winning luxury agency placing elite Newborn Care Specialists and Night Nannies with high-profile and high-net-worth families across Southern California, San Francisco, New York, and throughout the U.S. Founded in 2006, we specialize in the earliest chapter of a child's life, when expertise, discretion, and genuine calm matter most.
Sometimes called baby nurses or night nurses, these are the professionals who guide your family through the first weeks at home. Whether you are welcoming your first baby, expecting twins, or simply want to protect your family's rest, we bring you a specialist who fits your home, your routine, and your standards from the very first night.
Newborn Care Specialist vs. Nanny
One is a short-term specialist for the infant stage. The other is long-term care that grows with your child. Choosing the right one begins with understanding what each professional does best. That is where VIP Nannies comes in.
SHORT-TERM · NEWBORN STAGE
What is a Newborn Care Specialist?
A Newborn Care Specialist is a highly trained professional whose entire focus is the newborn and early-infant stage, typically from birth through the first three to six months. A Newborn Care Specialist does far more than care for your baby, and is sometimes called a baby nurse.
Their care typically includes:
Feeding support, whether breast, bottle, or a combination, including bottle preparation and sterilization
Support for breastfeeding mothers
Establishing healthy sleep habits and gentle, age-appropriate routines
Soothing, settling, bathing, and diapering
Umbilical cord and basic newborn care
Tracking growth, feeding, and daily patterns
Recognizing early signs of common newborn concerns such as reflux, colic, or jaundice
Overnight newborn care so parents can rest
Maintaining the nursery and the baby's laundry
Educating parents on newborn care and development
Many families hire a Newborn Care Specialist specifically for overnight care, so parents can sleep while their baby is in expert hands. This overnight support is what most people mean when they say night nurse or night nanny. At VIP Nannies, that care is delivered by a certified Newborn Care Specialist, whether you need nights only or round-the-clock coverage.
LONG-TERM · GROWS WITH YOUR CHILD
What is a Nanny?
A nanny provides long-term, ongoing childcare that grows with your family, where a Newborn Care Specialist focuses on the infant stage and works with your family for a defined period.
A nanny's role is broad and developmental. Depending on your family's needs, it can include attentive daily childcare, age-appropriate activities and learning, preparing children's meals, school drop-offs and pickups, coordinating playdates and activities, travel with the family, and keeping children's routines and belongings running smoothly.
Many nannies are also deeply experienced with infants, but their purpose is ongoing care rather than the specialized, short-term focus of the newborn period. A nanny is the right choice for families who want consistent, long-term care as their child grows.
Choose a Newborn Care Specialist if…
You are welcoming a newborn and want specialized support in the first weeks and months, you want overnight care so you can rest, you are first-time parents who would benefit from expert guidance, you are expecting twins, triplets, or multiples, your baby arrived early or has specialized needs, or you want healthy sleep and feeding foundations established from day one.
Choose a Nanny if…
You are looking for long-term, ongoing childcare, you need consistent care as your child grows, you have children of different ages, you are returning to work, or you want a professional who becomes a lasting part of your household.
Many families begin with a Newborn Care Specialist in the earliest months, then bring on a nanny once the newborn stage has passed. Families with older children hire both at once, with the specialist focused on the baby and the nanny caring for the siblings. We are happy to structure any combination, and to help you decide during a simple conversation about your family's needs.
Typical Schedules
Because every household is different, we build the schedule around your family's requirements.
Newborn Care Specialists most often provide 12-hour overnight care, or full 24-hour care for families who want round-the-clock support. The finest Newborn Care Specialists are reserved months in advance, so we recommend beginning your search during your first trimester.
Nannies work on an ongoing basis, most often full-time daytime hours, and become a lasting part of the household. For families who need extended or round-the-clock coverage, a rotational (ROTA) arrangement pairs two nannies so the home is always staffed. Because a nanny is a long-term commitment, we take extra care to find someone whose values and style fit your family for the years ahead.
Certifications and Screening
Newborn care demands a higher standard, and our screening reflects that.
Every VIP professional is personally interviewed by a member of our team and must demonstrate a minimum of five years of relevant experience along with exceptional, verifiable references. For newborn placements, we look specifically for depth of experience with infants and specialized training in newborn care.
The Newborn Care Specialists we represent typically bring:
Formal Newborn Care Specialist training or certification
Infant-specific CPR and First Aid certification
Demonstrated expertise in feeding support, safe sleep practices, and newborn development
Experience with multiples, premature infants, reflux, colic, and other specialized situations where relevant
Every candidate we place, regardless of role, also completes our comprehensive screening process:
TrustLine registration, California's official background-check registry for in-home caregivers
Enhanced security screening and comprehensive background investigation
Current CPR and First Aid certification verification
Professional reference checks and employment history verification
For families who require an additional layer of privacy, we can also facilitate a Non-Disclosure Agreement, helping ensure that the confidentiality of your family, residence, and personal affairs is protected from the very beginning.
Fees and Investment
Newborn care is a specialized service, and the investment reflects the level of expertise involved. Because these engagements vary so widely, from a few months of overnight support to multiple months of round-the-clock care, pricing depends on the type of professional you choose, the schedule, and the length of the engagement.
Every search begins with a one-time, non-refundable registration fee. From there, we match you with the right Newborn Care Specialist or nanny for your family's needs, and we discuss the specifics with you directly so we can recommend the appropriate level of support and provide clear, current pricing for your particular situation.
For the complete fee schedule, please visit our Services page or schedule a consultation.
Why VIP Nannies Is a Cut Above
98%
Match rate since 2006, because we understand a household before we ever send someone through the door.
25%
Of applicants we represent. Our goal is never the largest roster, only the very best.
2006
Woman-owned and founder-led, and a proud member of the Association of Premier Nanny Agencies.
Voted Best Nanny Agency in Los Angeles by CBS, we are also the longtime preferred childcare provider for the Los Angeles Rams, a recipient of the Comerica Bank and Los Angeles Lakers Women in Business Award, and have been featured on the Queen Latifah Show, E! News, and beyond.
That selectivity matters enormously in newborn care, where experience, temperament, and judgment can make all the difference at three in the morning. Founded and led by Rebecca Stewart, we understand that inviting someone into your home during these weeks is an act of profound trust. We treat it that way.
Because at VIP Nannies, every person we
place is truly a Very Important Person.
"I can't properly put into words my appreciation for VIP Nannies. After a few conversations about our needs, Rebecca recommended multiple women who fit the profile perfectly. The reference lists were extensive, and not having to worry about background checks and driving records was a huge plus. In the first few weeks of having a baby, this was priceless
to me."
Morgan Des Groseillers
Executive Producer
"A friend from Warner Bros. recommended VIP Nannies. As a single father with a baby on the way, my stress level was pretty high. They helped me find the perfect nanny who loves to sing and read to my infant daughter. And when my entertainment industry job throws a curveball that requires after-hours help on short notice, they've come through for me with very qualified baby nurses."
Michael D.
Prime
